Another nail bar?!

Is the market oversaturated, or is there room for everyone?

If you feel like there’s a new nail bar popping up every five minutes, you’re not alone. Where I live in Christchurch, Dorset, we’ve got another one opening this month—bringing us up to five non-standard salons on the high street. That’s on top of four other salons offering nails, plus all the incredible home-based and mobile techs working their magic within a 500 yard stretch. It’s enough to make you wonder… is there even space for us all?

Truth bomb: No one is stealing your clients.

It’s easy to panic when another salon sets up shop, but let’s get real—no one is out here stealing clients. Every tech, every salon, every mobile therapist has their own style, vibe, and USP (unique selling point). Some clients want a quickie express set; others want an hour of luxury and chat. Some are loyal to a particular nail shape, brand, or even scent of cuticle oil (seriously, seen it all).

What does this mean? There’s room for all of us. Clients aren’t just looking for nails—they’re looking for their nail tech. If you show up, give great service, and do great nails, you won’t be struggling for clients.

And let's be honest... Not every new salon will be a good one. But here’s the upside: when clients have a bad experience elsewhere (crappy customer service, poor hygiene, weak retention...), they start looking for someone better—someone who actually cares about their nails, their experience, and their loyalty. And that’s where we shine.

So how do you stay on top?

Here’s the thing—just being a good nail tech isn’t enough anymore. If you want to thrive, you’ve got to be on top of your game. That means:

• Keeping your skills sharp (because no one wants a wonky smile line)

• Learning new trends (so you don’t have to panic-Google ‘how to do soap nails’)

• Keeping on top of research and scientific developments around anatomy and product safety (because knowing your stuff builds trust—and keeps clients’ nails healthy)

• Understanding business and marketing (so you actually get seen, booked, and paid)

  
  

That’s exactly what we do at Nail Your Career. Help you nail it in every part of your business. So, instead of stressing about competition, level up, stand out, and make them wonder how YOU’RE fully booked while they’re still waiting for walk-ins!

With our Access All Areas membership, you don’t have to figure it all out alone. We do the hard work for you, bringing you exclusive tutorials, business content, courses, templates, industry updates, and more—so you can focus on doing what you love while we keep you at the top of your game.

Ready to level up without the guesswork? Join us and stay ahead.

xo Fiona